Photo of the Week: Tanner Hall
Athlete: Tanner Hall
Location: Los Angeles, CA; circa 2002
Photo: Chris O’Connell
Taken shortly after Armada’s inception, a young Tanner Hall poses for the camera in Los Angeles, CA circa 2002. Back then, most shop buyers were hesitant to stock pow and park specific skis, the majority of the youth gravitated towards snowboarding, and athletes were fighting to build the foundation for the lifestyle we know today. Thanks to the efforts of Tanner, JP, and other key players at the time, skiing was resurrected with new products, dynamic personalities, and unyielding enthusiasm for change.