TEN YEARS! 11.01.02 — 11.01.12


Armada was officially incorporated on 11.01.02. If you’re reading this post, chances are your support over the last 10 years is a huge part of where we are today. For that, we are eternally grateful.

Here are a few words from our athletes: 

AR: 10 YEARS AGO, YOU SAT DOWN WITH A GROUP OF ATHLETES AND HELPED CREATE ARMADA. WHAT’S IT LIKE BEING INVOLVED WITH SOMETHING LIKE THIS?

T Hall: To come in here and have my brother working, and Hans and Chris, and just seeing people from the very beginning and helping turn this into what it is, it’s pretty crazy man. It grew up into the sickest family of good people and that’s why it’s getting where it is today.  The first couple years it was tough finding the right formula. Through time, if you stick with it, you will find the formula. Not only did the skis get better, but we invented technology; elf shoe technology, and better skis for powder riding and park riding that no one had ever created. To be a new company and set trends that companies 40+ years older are following, that’s got to scare the s$*# out of people. We’re coming in like bullies and pushing people aside being on the cutting edge. We’re not out here to make money, we’re out here for skiing first and foremost and I don’t know if a lot of companies can say that.  I feel very happy of the way things went and I feel proud of all the hard work that everyone has put in. We’ve all put in blood sweat and tears for 10 years and we’re still going. No matter what happens, ARMADA is here to stay and nobody can f$*% with that. - Tanner Hall, Armada Co-Founder and Pro Team Athlete

ARMADA: WHY DID YOU LEAVE YOUR LONGTIME SPONSOR AND HELP START ARMADA?

JP Auclair:  We basically had a lot of energy and a lot of ideas that we want to put into the sport at the time. In the early years, 97, 98, things were moving super fast and it was awesome. It seems like once the 1080 got launched, companies stopped putting effort into product development and we still want to go full steam ahead. We felt like we didn’t really have an outlet for our energy, ideas, and creativity at the time, so talking to the other athletes, we realized that a lot of people felt the same way. One thing lead to another, and we ended up creating Armada for all our creative energy. 

Every year, I would start my summer at Poor Boyz working on my segment, then make my way down to the Armada HQ and work on marketing, product development, and any other ideas we had. It was a really fun time. I would sleep on the couch in the office, wake up when everyone else came to work, and start my day. – JP Auclair, Armada C0-Founder and Pro team Athlete. 

ARMADA: HOW LONG HAVE YOU BEEN PART OF THE ARMADA FAMILY?

Phil Casabon aka B-Dog: I’ve been on the team for 9, almost 10 years now, but everything is so new and so different. We travel so much and encounter so many different people, it’s a dream come true so I try to keep my mind on focused on what I want. I know everything you work for, want, and dedicate yourself to will appear at some point in your life. That’s how we all got here. It’s all about focusing more and seeing in the future and enjoying every single day. It’s a rough sport and we have to give thanks to be skiing with friends. That’s how I keep myself stoked. I’m just so thankful to be part of this.
- Phil Casabon, Armada Pro Team athlete and 1st mini-grom added to the program.  

ARMADA: YOU’VE BEEN SKIING PROFESSIONALLY FOR 6 OR 7 YEARS NOW. WHAT KEEPS IT FUN?

Mike Hornbeck: Getting in the car with other friends that ski, driving, and literally just looking out the window and daydreaming, wishing you can ski on everything you see. With winches now, everything is a possibility. It’s like some Johnny Mosely Mad Trixx! Hit anything, anywhere. 

Urban stays fresh because it’s limitless. Even JP still hits urban because it’s fun. It’s the whole mission you know? It’s just like camping. When you go camping, you don’t want to just go sleep out in a tent – it’s all about the process. You enjoy it because you set up the tent outside, have a fire, cook food, hang with friends – it’s just like urban. You get in the car, bullshit with friends, navigate to new spots, and find something crazy to film. You have the most insane experience hitting something no one else has done. – Mike Hornbeck,

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