Privacy policy


We take the protection of your privacy very seriously and respect the applicable Privacy Policy. In the following, we will inform you about how information, in particular personal data, is collected and used in connection with our Internet presence.

Responsible authority in the sense of data protection laws

Armada Skis GmbH
Feldstraße 1b
6020 Innsbruck

Telephone: +43 (0)512 209075
General Manager: Mr. Tom Süßkoch

FN/Register#: 380575 w

District Court Innsbruck

Collection of General Information
As part of your website visit, we will collect and evaluate some information that your browser transmits. The survey is carried out by a pixel, which is included on each website. The following data are collected: request (file name of the requested file), browser type / version (eg: Internet Explorer 6.0), browser language (eg: German), operating system used (eg: Windows XP), internal resolution of the browser window screen resolution, JavaScript activation, Java on / off, cookies on / off, color depth, referrer URL (previously visited page), IP address – is immediately anonymized and deleted after processing, time of access, clicks. Anonymous information of this kind is statistically evaluated by us to optimize our Internet presence and the technology behind it. A comparison with other data stocks or a transfer to third parties, also in extracts, will not take place.

Customer Account – Registration on our Website
Every visitor can create a password-protected customer account on our website. When registering, we register your first name, last name and e-mail address. In your personal area, if you enter this data, we register the street, postal code, town and telephone number. With each login, we record the time of the access and document any incorrect entries of the password. We collect and process this data for security reasons in order to document erroneous or unwanted access and to provide countermeasures. All personal data is encrypted before leaving your PC and transferring it to the Internet. For this purpose, Armada uses Secure Socket Layer (SSL) transmission with 256-bit encryption. The encrypted details of your order, your name, your address, your credit card or your bank account can not be read by outsiders.

Like many other websites, we also use so called “cookies”. Cookies are small text files that are transferred to your hard disk by a web page server. This automatically receives certain data, such as the IP address, the browser used, the operating system via your computer and your connection to the Internet. Cookies cannot be used to start programs or to transfer viruses to a computer. Based on the information contained in cookies, we can make navigation easier for you and the correct display of our websites. In no case will the data collected by us be passed on to third parties or linked to personal data without your consent. Of course, you can also view our website without cookies. Internet browsers are regularly set up to accept cookies. You can deactivate the use of cookies at any time via the settings of your browser. Please use the help functions of your internet browser to find out how you can change these settings. In addition, you can manage most cookies by visiting or Please note that some functions such as e.g. the shopping cart function will not work if you have disabled the use of cookies.

What is Retargeting-Technology?
This site uses retargeting technology on the internet. This makes it possible to specifically address those Internet users with advertisements who have already been interested in our shop and our products. From studies, we know that the inclusion of personalized, interest-based advertising is more interesting to the Internet user than advertising that has no such personal connection. The advertising material is displayed during retargeting on the basis of a cookie-based analysis of the previous user behavior. Of course, no personal data is stored, and the use of the retargeting technology is also taken for granted, taking into account the applicable legal data protection regulations.

Under the following opt-out link for this service provider, you can unsubscribe from this personalized interest-based advertising:

Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. ( “Google”). Google Analytics uses so-called “cookies”, text files which are stored on your computer and which allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is generally transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these websites, your IP address will be abbreviated by Google within the Member States of the European Union or in other Contracting States of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide other services related to the website usage and the internet usage against the website operator.

The IP address provided by Google Analytics from your browser is not merged with other data from Google. You can prevent the storage of cookies by means of an appropriate setting of your browser software; however, we would point out to you that in this case you may not be able to fully utilize all the functions of this website.

In addition, you may, at any time and without charge, prevent the collection of the data (including your IP address) generated by the cookie and your use of the website to Google as well as the processing of this data by Google by using the browser-plugin available under the following link:


In addition to or as an alternative to the browser add-on, you can prohibit Google Analytics tracking on our pages by clicking this Link. An opt-out cookie is installed on your device. This will prevent the Google Analytics collection for this site and for this browser in the future as long as the cookie remains installed in your browser.

Google AdWords Conversion-Tracking
Our website uses Google Conversion Tracking. If you’ve visited our website through Google’s ad, Google AdWords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on a Google-served ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits specific pages of our website and the cookie has not yet expired, we and Google can see that the user has clicked on the ad and forwarded to this page. Each Google AdWords customer receives a different cookie. Cookies can not be tracked through the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers will see the total number of users who have clicked on their ad and forwarded to a conversion tracking tag. However, they do not receive any information that allows users to be personally identified. If you do not want to participate in tracking, you can reject the setting of a cookie at any time, free of charge, for example through a browser setting, which automatically deactivates the automatic setting of cookies or sets your browser so that cookies from the domain “” Are blocked. Please note that you are not allowed to delete the opt-out cookies, as long as you do not want to record the measured data. If you have deleted all your cookies in the browser, you have to set the respective opt-out cookie again.

Social Plug-Ins and Social Connect
Social plug-ins from the providers listed below are used on our websites. The plug-ins can be identified by the fact that they are marked with the corresponding logo. These plug-ins may be used to send information to the service operator, including, but not limited to, personal data. We prevent the unconscious and unintended recording and transmission of data to the service provider through a 2-click solution. In order to activate a desired social plug-in, it must be activated by clicking on the appropriate switch. Only by activating the plug-in is the capture of information and its transmission to the service provider triggered. We do not collect any personal data via the social plug-ins or their use. We have no influence on what data an activated plug-in collects and how it is used by the provider. At present, it must be assumed that a direct connection to the provider’s services will be developed and at least the IP address and device-related information shall be recorded and used. It is also possible for service providers to try to store cookies on the computer used. What specific data is collected and how this is used, please refer to the privacy policy of the respective service provider.

Note: If you are logged into Facebook, Facebook can identify you as a visitor to a particular page.

We have integrated the social media buttons of the following companies on our website: Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA), Instagram LLC (1601 Willow Rd. Menlo Park, CA 94025, USA), Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94103, USA), YouTube LLC. (901 Cherry Ave., San Bruno, CA 94066, USA)

When you register to receive our newsletters, the data you provide will be used exclusively for this purpose. Subscribers may also be informed about circumstances that are relevant to the service or registration (for example changes to the newsletter offer or technical conditions). For effective registration we need a valid e-mail address. To verify that an application is actually made by the owner of an e-mail address, we use the “double-opt-in” method. For this, we log the order of the newsletter, the sending of a confirmation mail and the receipt of the response requested herewith. Further data is not collected. The data will only be used for sending the newsletter and will not be passed on to third parties. You may revoke your consent to the storage of your personal data and its use for sending the newsletters as well as the consent to the further receipt of the newsletters at any time. In each newsletter you will find a corresponding link. In addition, you can inform us at any time of your wishes about the contact possibilities given at the end of this document.

Contact Form
If you contact us by e-mail or contact form, the information provided by you will be stored for the purpose of processing the request as well as possible connection questions.

Your rights to information, rectification, blocking, deletion and objection
You have the right at any time to receive information about your stored personal data. Likewise, you have the right to rectification, blocking or, apart from the required data storage for business processing, the deletion of your personal data. Please contact us. For a data lockout to be considered at any time, this data must be kept in a lock file for control purposes. You can also request the deletion of the data, as long as there is no legally required archiving obligation. As far as such an obligation exists, we lock your data on request. You may make changes or revoke a consent by means of appropriate notification to us with effect for the future.

Changes of our Privacy Policy
We reserve the right to change this privacy policy on an occasional basis, in order to always comply with current legal requirements or to implement changes to our services in the area of data protection, for example when introducing new services. Your new visit will be subject to the new Privacy Policy.

Questions about our Privacy Policy
If you have any questions about the privacy policy, please write an e-mail.

E-Mail address: